PPC Specialist (Google Ads Specialist )

My client is actively recruiting a Google Ads Specialist to assist in expanding the internet presence of their company. We are looking for a highly motivated and skilled individual with proven success managing Pay Per Click Campaigns. This will be a part-time contracted position. 

About company

US based provider of software solutions for management of IT services (ITSM) and IT assets (ITAM), technical audit of corporate equipment and software. The company develops desktop, web and mobile applications, as well as implements cloud solutions (Software as a service). Provides advice and full technical support to customers at all stages of product development. The company’s products meet ITIL and ITSM standards. The company was founded in 2002.

Responsibilities

• Develop, execute and manage hyper-local, regional, and national Google Ads and paid social media campaigns that drive targeted site traffic, leads and sales for our products:
• Work with our team to execute PPC campaigns.
• Track campaign results, adjust, and optimize the digital efforts.
• Checking the current performance of Google Ads
• Reviewing Google Ads targeting
• Launching new Google Ads campaigns
• Optimizing Google Ads campaigns
• Provide Google Ads recommendation
• Google Ads Reporting
• Perform keyword research and create SEM strategies based on stated business goals.
• Create high-performance PPC ads and landing page copy that drives conversions.
• Oversee daily management of paid search campaigns.
• Monitor and adjust budgets according to budgets.
• Effectively communicate insights and provide routine campaign performance reports.

Desired Qualifications & Skills

Qualifications

• 4+ years professional work experience managing all aspects of Google PPC campaigns, ideally in an agency work environment.
• Experience managing multiple clients and campaigns.
• Experience in digital campaigns required for the U.S. market.
• Current Google AdWords / Google Analytics/ Bing Ads Certifications.
• Working knowledge of Google Analytics
• Strong proficiency with WordPress
• Intricate knowledge of paid advertising best practices
• Advanced knowledge of Excel and PowerPoint applications.
• Experience with search, display, remarketing campaigns in product software development companies
• Experience using Google Analytics or an equivalent product and other tools to maximize effectiveness
• Good understanding of digital marketing KPIs and ROI
• Experience optimizing landing pages, A/B testing, and Analytics and marketing automation tools

Skills

• You must be able to understand our services, analyze market and competition, and provide an on-line advertising strategy for a national campaign. 
• You must be able to provide a strategic plan specific to our services on how to optimize our PPC campaign and be able to carry it out. 
• You must have experience writing, testing, analyzing, and optimizing ads to maximize our traffic, conversion rate, and minimize our cost per conversion. 
• You must have a thorough understanding of Google AdWords, Microsoft Bing and all other Pay Per Click platform opportunities. 
• Should be able to generate specific KPI’s and report on them
• Excellent time management skills and ability to work in a performance-driven environment.
• Proven ability to work independently in a deadline-driven environment.
• Ability to collaborate with remote teams.
• Action-oriented, with a proven track record of taking initiative with minimal supervision
• Strong analytical skills with data-driven thinking
• Ability to prioritize, multi-task, and thrive in a fast-paced environment
• Excellent written and oral communication skills  
• Verifiable success working within a remote environment is a plus 
• Self motivated
• Fluent English 

Only applications from candidates wishing to submit recommendations and portfolios for earlier campaigns will be considered

• Remote part-time work opportunity/ Contract
• $25 – $35/hr - Your experience and qualifications will determine your salary
• Flexible remote work schedule.
• Advancement opportunities.