PPC Specialist (Google Ads)

My client is actively recruiting a Google Ads Specialist to assist in expanding the internet presence of their company. We are looking for a highly motivated and skilled individual with proven success managing Pay Per Click Campaigns.

About company

US based provider of software solutions for management of IT services (ITSM) and IT assets (ITAM), technical audit of corporate equipment and software. The company develops desktop, web and mobile applications, as well as implements cloud solutions (Software as a service). The company was founded in 2002.

About the Role

We are looking for a skilled PPC Specialist with expertise in Google Ads and a strong background in managing campaigns for the U.S. market in the BigTech sector. This role requires a strategic and data-driven approach to deliver effective campaigns, optimize ad performance, and ensure the highest ROI for our IT products

Key Responsibilities

• Develop, implement, and manage Google Ads campaigns to drive qualified traffic and conversions for the U.S. market.
• Conduct in-depth keyword research to build effective keyword strategies tailored to the B2B IT sector.
• Write and test compelling ad copy to maximize click-through rates (CTR) and conversions.
• Monitor, analyze, and optimize campaigns using metrics such as CTR, CPC, CPA, and ROI.
• Create and execute A/B testing strategies for ads and landing pages to enhance performance.
• Manage budgets effectively to ensure maximum ROI and adherence to campaign objectives.
• Generate performance reports with insights and recommendations for improvements.
• Stay updated on Google Ads trends and best practices to ensure our campaigns remain competitive and effective.

Desired Qualifications & Skills

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field (preferred).
• Mandatory proven experience with Google Ads and PPC campaigns, specifically for the U.S. market in the B2B IT sector.
• Proficiency in Google Analytics and other data analysis tools.
• Strong understanding of SEM and SEO principles, especially in B2B IT.
• Excellent analytical skills for data-driven decision-making.
• Effective communication skills for reporting to stakeholders and collaborating with internal teams.

• Google Ads certification is a plus.

  
  

Skills

• You must be able to understand our services, analyze market and competition, and provide an on-line advertising strategy for a national campaign. 
• You must be able to provide a strategic plan specific to our services on how to optimize our PPC campaign and be able to carry it out. 
• You must have experience writing, testing, analyzing, and optimizing ads to maximize our traffic, conversion rate, and minimize our cost per conversion. 
• You must have a thorough understanding of Google AdWords, Microsoft Bing and all other Pay Per Click platform opportunities. 
• Should be able to generate specific KPI’s and report on them
• Excellent time management skills and ability to work in a performance-driven environment.
• Proven ability to work independently in a deadline-driven environment.
• Ability to collaborate with remote teams.
• Action-oriented, with a proven track record of taking initiative with minimal supervision
• Strong analytical skills with data-driven thinking
• Ability to prioritize, multi-task, and thrive in a fast-paced environment
• Excellent written and oral communication skills  
• Verifiable success working within a remote environment is a plus 
• Self motivated
• Fluent English 

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✏️Additionally, please note that only resumes demonstrating relevant experience in line with the job requirements will be considered. We appreciate your understanding that we may not be able to respond to all applications.

✏️Only applications from candidates wishing to submit recommendations and portfolios for earlier campaigns will be considered

• Remote part-time work opportunity/ Contract
• DOE hourly rate - Your experience and qualifications will determine your salary
• Opportunity to work with an innovative team in a well-established company.
• Flexible remote work schedule.
• Advancement opportunities.