Mobile Marketing Specialist

About the Company:

My client is developing a unique mobile dating app for the LGBTQ+ community. This product will integrate the most beneficial features from leading applications such as Grindr and Tinder, prioritizing user convenience and safety. They are looking for an experienced Mobile Marketing Specialist to help promote their app and attract new users through various advertising channels.

• Launch and manage advertising campaigns on Facebook Ads, TikTok Ads, and Google UAC (Universal App Campaigns).
• Set up and optimize targeting for reaching the LGBTQ+ audience.
• Develop and test advertising creatives (banners, videos).
• Perform A/B testing and analyze the effectiveness of advertising campaigns.
• Optimize CPI and ROI .
• Create strategies for increasing user engagement and retention (through push notifications, promotions, and rewards).
• Optimize ASO (App Store Optimization) for the App Store and Google Play: improving descriptions, keywords, screenshots, and app icons.
• Continuously monitor the effectiveness of advertising campaigns and make adjustments to improve results.
• Develop strategies for scaling ad campaigns as the user base grows.

• Experience with mobile marketing and advertising platforms (Facebook Ads, TikTok Ads, Google UAC).
• Understanding and experience with ASO.
• Ability to conduct A/B testing to optimize campaigns.
• Experience working with metrics like CPI, CAC, ROAS, and the ability to analyze and optimize results.
• Proficiency with analytics tools: Facebook Ads Manager, Google Ads Dashboard, TikTok Ads Manager.
• Experience in running advertising campaigns for mobile apps (preferably for dating apps or the LGBTQ+ community).
• English proficiency at an intermediate level or higher (for working with advertising platforms and international audiences).

Preferred Qualities:

• Creativity in developing ad materials.
• Ability to work in a fast-paced environment and adapt quickly to changes.
• Experience working with the LGBTQ+ market and understanding the needs of this audience is a plus.

Working Conditions:

• Type of Employment: Remote work. Contract.
• Schedule: Flexible (working hours can be arranged based on task requirements).
• Bonuses: Opportunity for bonuses based on key performance indicators (e.g., successful ad campaigns, improved CPI).

What We Offer:

• The opportunity to work in a dynamic, growing company with ambitious goals.
• The chance to influence the marketing strategy from the very beginning.
• A friendly and supportive team.
• Opportunities for professional growth and development.